In today’s business world, brochures play a significant role while serving various purposes. Some brochures are complex but some of them are quite simpler. Color brochures are the simplest options and color brochure printing is also not that difficult. It refers to the printing of a single color. As the color brochures are versatile in content and use, the process that chooses a single color for image and text is a great choice for simple brochure printing.
Color brochure printing is enlisted when there is a limitation of price, or if you don’t require multiple colors. The brochure printing companies will provide you with a clear description regarding the color options and prices. So, you will come to know when color printing is important for you.
You can print brochure with a single color at any company that prints color brochures at your local store. You can print a single color brochure from the inkjet printer, since the single color process never present the same issues as the four-color process, like the color resolution and the image color quality. If you choose to print color brochures from inkjet printer, you can take the sheets to the center of the copy in order to make them folded. In color brochure printing, it’s highly recommended that you choose simple images, as the detail is sometimes lost if you choose a single color. The line drawings are always put in a single color.
Color brochure printing is not that expensive, especially when you use color paper and standard weight. Most of the printers are marked as the standard options in the price list. The more you’ll print your color brochures, the less will be the cost. The color brochure printing is the best choice if the brochure is made for primary information and communication, without emphasizing on the visual appeal. Thus, there is no need for glossy papers, heavyweight and the multi-color images, which are available at higher cost.
Tips for Creating Impressive Brochures
Well-designed brochures play a vital role in representing your business and also promoting it among the target audience. These act as the promotional items that offer all information about your company and its products. The fundamental objective is to attract the customers and motivate them to buy your product. The effectiveness of these brochures mainly depends on the content and the design. Here are few tips that will help you to create exclusive color brochures.
Research
Thorough research work is required in order to ascertain what sort of marketing material your competitors are using. Such a research will help you in the long run to become aware of the present styles and trends.
Conceptualization
On the basis of your research work, you have to create a design. Then you can prepare a list of the materials that can be incorporated and then select the background color and the fonts. You must avoid duplications as people accept the unique products. Copying will make all your prospects useless.
Avoid These Things
You must keep your message simple, short and interesting. The borders, boxes and the bars will divert the attention of the readers to the most important things. But if you provide too many bars and boxes, then it will make your color brochures cluttered. There must be empty space. This space must be used accordingly. These empty spaces will help to separate different regions, but there must not be lots of spaces, as it will make your design look bare.
Colors
Sometimes the black and white brochures look very attractive than the colored ones. It’s better to use maximum two colors and keep light-colored background.
Colors, Sizes and the Font Types
There are different types of fonts which can reduce the readability of the customer. It’s better not to use two types of fonts. So, it’s better to restrict the color of the font. As far as the size of the font is concerned, then you can use two to9 three depending on your need.
For example, if you want to highlight certain information, you can use the larger fonts. The font color, size and the type will enhance the design of the color brochure.
Paper
Either 80 or 100lb paper stock can be used for the brochures. These are available in various glosses and matte finishes. It’s recommended to use heavier grade of paper as it looks more professional.
Printing
Proofread the marketing material in order to remove typological, spelling and the grammatical errors. Next, preview the document in order to check the print size and the resolution. If your layout is 8/11 inches, then it’s better not to use 8/10 inches paper as in this case, you may not get a satisfactory result.
Market Your Product through Unique Color Brochures
The best way to advertise your business is to design the color brochures that sell. Color brochures are the famous promotional to9ols as they summarize beautifully the beneficial product or services offered by the business. You can easily pass these brochures and wherever they are put, they advertise. The layout and the design of the brochures are the most important part of marketing strategies. Check the following guidelines to plan and create the right color brochure.
Know the Target Audience
If you know your target customers, you can easily work on your promotional tool. If the holidaymakers are the target audience, then the visual theme of the color brochure will include t6he scenic images and the special holiday destinations. If your target is the food-lovers, then you can design your brochure with mouth-watering dishes. But, you must not include the images of that food which are not available at your eatery. The layout, font and the images must promote your eatery.
Not Quantity, Check the Quality
Before you take the service of brochure printing, you can take time in order to plan the design of the brochure. Brochures are the first impression that will be chosen by the customers for the promotion of your company. They can buy or can reject the product. So, never compromise on the quality. Quality speaks much louder than the quantity. You must avoid cluttering of the color brochure with too much of graphics and information. Leaflets are especially for the busy people who don’t have that much time to go deeply through your services. So, choosing a professional brochure printing service can be a bit risky, as poor printing quality will only degrade your company.
Greeting Cards – Reflect Good Image of Your Business
Business ventures always need profits, despite the phase of recession. Every business wants to acquire new customers. This is the fundamental phenomenon to stay in a business. The need is always to attract new clients and make them happy. If you are running a business, you have to sends beautiful greeting cards in order to solve your purpose. The best idea is to send the customers the customized greeting cards for your growthin business. It’s very essential that the customer opens the card to find the name of the entrepreneur. This will give a good idea about your business.
You must not forget to write a personalized message on your greeting card. Plain and simple card along with your signature will leave a great impression on the mind ofyour customer. The greeting cards must be sent at various times in order to grace different occasions. If you know the birthdays of your customers, then you must sent greeting cards, especially in these occasions.
Special festivals, like Christmas and the other holidays must never be skipped as this is the time when the client expects to receive greeting cards from thebusiness partners. In addition, a free gift is a great appreciation to the client. You can also send a postcard in order to make your customers feel that they are very special for your business. The greeting cards must be sent to the people who are the potential customers of the business and are still willing to do business with you. Sending a professional “thank you” card can convince your client to do business with the entrepreneur in the long run.
Every person requires acknowledgement. So, it’s the best method to please people and build the status of your organization. People generally tend to create bad opinions about the others in the business. People tend to think that corporate world don’t take care of their choices. Hence, every business must send greeting cards in order to change the perception of the customers. The cost of these cards never cost much but creates goodwillin respect with the clients. Word of mouthy is the process by which every business tends to grow and you have to create a good rapport with the clients by sending them greeting cards.
Appreciate Your Customers by Business Birthday Cards
You have to appreciate your customers in order to make your business successful. You can send them birthday business cards. You can buy these cards in the supply store or the local stationary. These cards are sold in bulk and you will have a good supply at your hand. It’s better not to make the cards personalizedwith the name of your company along with the signature. You can assign a staff person and can send the cards to your recipients. This will make the customers feel that you care for them and sign them accordingly, but don’t send computer generated signature. Thus, you customer can be turned into a loyal customer. This will also help you to build trust and loyalty in your business.
Next, you can add special touch to the greeting card by attaching a company coupon or anything that will give sheer happiness to yourcustomers. You can also offer a discount coupon or a freebie item in their next purchase. If you enjoy birthdays, you can also go an extra mile and send personalized business greeting card with a pen, a mug or a calendar with the company’s logo. If you find this expensive top send this to every customer, then you can send it to your potential customers every year on their birthdays. You can also take a period of time in order to give a special gift with the birthday greeting cards and special thanks to the customers.
Business birthday cards have fancy details. The card must be simple, brief and plain with the birthday message, so that the customers know that you appreciate them truly. Before you start this birthday acknowledgement, you must know the birthdate of your customers. They must know that you will send the card on every birthday. Moreover, you must take care of the fact they must not feel that you are invading on them.This is because; people don’t like that to get a card that “shows up” in the mail for a single day. They may feel invaded from this and you may lose customers. If you ask the birth date of your customer and they are not feeling to provide it, then it’s better not to push the issue. if you do so, it can turn a good idea into a bad one and thus, you can lose valuable customers of your business.
If you don’t want to make your customers feel invaded, then you can choose an alternative. You can celebrate your business birthday card with your customer with a discount coupon in order to show loyalty. You can build a good relationship with your customers and thus, you won’t invade in their privacy by asking them their birth date.
If you are running an online business, then it’s more appropriate to send your customer’s greeting card online. You card does not have to be fancy; it can be simple yet attractive. An online coupon is a great way to show care to your customers. The idea of the business cards creates a great relationship between the business and the customers. The business greeting cards actually serve the purposeof promoting business easily. If you send it with a matching envelope, then it also serves the intention of promoting the goodwill of your company.
There are diverse uses of the greeting cards, like you can use it for introducing a new product of your co0mpnay. You must have the data of the elite customers and send them wishes on special festival dates, like birthdays or wedding date. Theuse of this envelope with the greeting card of same design shows true professionalism. You can also create custom designed greeting card if you wish. It will not cost much, but will definitely represent great taste and will be appreciated.